Your Insights tab is home to powerful data tools to help you create reports to shape strategic decisions.
Insights let you run detailed reports on:
- Booking Performance
- Pace
- Competitor Rates
- Rate Parity
Booking Performance
This report allows you to pull different levers to display key performance metrics across channels, country, room type, rate plan and booking performance. You have the option to view your results in a high-level summary or deep dive into performance filters. These reports allow you to see exactly what is working and understand why thanks to trend metrics. By tapping into these insights you can empower your overall performance by:
- Maximising revenue as you uncover what room, rates and channels are performing best for your property.
- Tapping into trends to attract more bookings.
- Reducing cancellations by gaining insight into where they are coming from to activate targeted win-back campaigns.
How to run reports via Insights
Channel Mix
See in one easy display how your channels are performing across your selected date ranges. You can choose from three different report types: Room Nights and Revenue, Trend by Channel, and Overview by Channel. Room Night and Room Revenue reports allow you to view the overall performance of a channel to see exactly how much you are earning from that OTA, as well as how many overall bookings it contributes. Trend by Channel allows you to identify trends across bookings and revenues by comparing your channels’ performance. Finally, the Overview by Channel report is a simplified review of the performance statistics across each channel.
Country Mix
Discover how your property is performing across various countries. With three reports to view, you can deep-dive via Bookings by Country, Trend by Country or Overview by Country. Each allows you to review a breakdown of bookings, revenue and trends occurring by the booking country of guests. This report can empower properties currently welcoming back international guests to track behaviours and popularity from other countries.
Room Type Mix
Two graphs in this report mix enable you to see how your rooms perform during selected date ranges. You can easily hover over the chosen bars within the graph to see how much your property generates per night or room type.
See exactly how these types of reports can help you make data-based decisions:
Pace
Track and compare future room sales for the year based on data from the same period in the previous year. This report is best used in the current climate to track your recovery to determine your booking increase and reservation performance. You are not only able to see the total reservations to compare but also the reservation revenue. Have the foresight to optimise your demand peaks and drive more business in the low season.
Competitor Rates
This type of report is available to customers subscribing to the full version of Insights. This type of report is highly recommended to create a pricing strategy that positions you exactly where you want to be in the current market. The information allows you to compare your room rates to that of up to 10 competitors. No more hours of research and fake enquiries; you can now see all the juicy info in one place.
Rate Parity
Now, one report shows you all your room rates across all your channels, including your own website. You can view by rate type, number of nights, number of guests and see the rate with or without tax. This helps you understand your ranking across different OTAs and address parity issues immediately, and allows you to carefully manage your commissions on bookings. If you are using SiteMinder’s Booking Engine or paid insights, you are eligible to access this report.
